Bows & Braids Salon
07/11/22 - Ongoing
Background
The client was a freelancer that had just finished schooling and received her license. She wanted to create a salon business where she could provide hair braiding services to young children between the ages of 9 months to 12 years of age. She already had her logo, and personal suite but wasn’t getting a lot of customers.
My Role
Web Developer
Social Media Assistant
SEO Analyst
Video Editor
Inbound Marketing
Copywriter
Understanding the Problem
After actively listening to the client, I asked questions and took notes. After a few of our meetings, I concluded the problems faced were:
- She had no idea who her target audience was.
- No one knew where to find her or how to get in touch.
- You couldn't find her anywhere on Google.
- She had no website and no social media accounts
The Next Steps
After actively listening to the client, asking questions and taking notes, I concluded that the following things needed to be addressed:
The goal was to INCREASE BRAND AWARENESS and BOOST REACH to encourage visits to her suite within 3 MONTH’S TIME.
Strategic Approach
Social Media Strategy
Social Media Goals:Â
Achieve Brand Awareness
Drive appointment sales
Post Frequency:
Schedule was set for minimum 3x per week + 3x week with stories on both Instagram and Facebook. Posts would consist of:
- braid hairstyles on kids the client had done
- carousel posts providing tips on how to maintain children’s braids and natural hair care
- Announcements (these would also be used for stories)
Â
Engagement was important so every other week time was spent commenting and engaging with other accounts related to the interests of her target audience.
Other Suggestions:
Consider a blog to help with repurposing content on social media and SEO.
Using client reviews and behind the scene interactions with child clients in stories.
Facebook Ads
We ran an ad for a Back-to-School Campaign. We had the ad run during business hours throughout the month of August and targeted ages 25 to 45 who had an interest in hair, beauty, cosmetics, and were parents with children between the age range of toddlers to preteens. We gained 53 clicks to the website and 62 post engagements.
Sample Posts & Reels
Â
ÂÂÂÂÂView this post on InstagramÂÂÂÂÂÂÂÂÂÂÂÂ
Â
ÂÂÂÂÂView this post on InstagramÂÂÂÂÂÂÂÂÂÂÂÂ
Â
ÂÂÂÂÂView this post on InstagramÂÂÂÂÂÂÂÂÂÂÂÂ
Social Media, Flyer, & Business Cards
Key Insights & Results
Raised CTR for website by 21.6% within a month.
Client gained over 100 followers on Facebook and increased reach.
Client went from a few clients to over 30 clients and saw a 100% increase in revenue.
UberSuggest Results
Client Testimonial
“ Many of the solutions Shakillia Tate proposed were insightful and practical, and she showed a remarkable capacity for breaking large issues into manageable segments. Her innovative ideas and solutions increased our company’s profits and improved its efficiency, and she has made valuable contributions in other areas as well. “
Future Goals
- To work for small businesses and to help them grow and expand
- To collaborate and share my expertise with others
- To create content that can help to increase brand awareness
- To develop my skills in digital content marketing