Shakillia – Digital Marketing Specialist

Resume

Career
Profile

Digital Marketer with 8 years experience in building and managing search engine optimized WordPress websites for over 30 small businesses within a marketing agency. Helped develop and execute content strategy from ideation to launch that raised brand awareness and made a 100% revenue increase for the service of a small business within 4 months

Core competencies include: Search Engine Optimization, Content Creation, Zoho Platforms; CRM, Basic Foundations of the Sales Funnel, Project Management, Research, Basecamp, CSS & HTML, WordPress, Google Analytics, and Google Search Console. Canva, Video-Editing, Meta Business Suite. Certifications include Google issued Digital Marketing & Ecommerce; Hubspot Email Marketing; Udemy Ultimate Copywriting Course. Eager to shift careers from web development to content marketing at a prestigious company that will expand my learning and build upon my skills.

Career Highlights

Collaborated with team and reduced active website accounts by 21% within 30 days, demonstrating efficient project management and streamlined workflow.

Took a company from 0 customers to having 30 customers a month by developing a content marketing strategy that included building a website, optimizing traffic through Google Search, and social media marketing.

Helped increase organic search by 200% within 5 months by collaborating with a team of 4 to redesign website for a small business client to ensure a more attractive and user-friendly experience; creating SEO purposes to help drive traffic.

Increased brand awareness by reaching over 4,000 people within 2 days garnering 415 engagements by creating a content strategy for instagram which involved posting a video reel with a positive message at an optimal time.

My Experience

CI Web Group

Award-winning Digital Marketing Agency, focused on Home Services and Data-driven Digital Marketing

Web Project Manager (2023 – Current)

Serves as project manager that provides website strategy and oversees the success and completion of over 30 wordpress website accounts from start to finish.

ㅁ Saved time and resources by reducing active website accounts by 21% within 30 days through collaboration with the development, design, and web team, demonstrating efficient project management and streamlined workflow.

ㅁ Provided valuable feedback on deliverables, ensuring adherence to UX/UI best practices and manufacturer compliance requirements, contributing to successful website launches and client satisfaction.

Freedom Creative Solutions

Small Print/Ad Marketing Agency providing services to other small and/or midsize business owners. Served as WordPress Developer who helped the company grow website clientele from 18 to over 30 within four years.

Web & Digital Marketing Specialist (2023 – 2023)

Served as Web & Digital Marketing Specialist who helped the company grow website clientele from 18 to over 30 within four years.

ㅁ Website Maintenance, Search Engine Optimization, Google Analytics, Google Search Console, and an optimized Google My Business Profile.
ㅁ Developed content strategy according to search opportunity, keyword analysis, content offering, and audience intent as well as site evaluations, content auditing, and gap analysis
ㅁ Helped increase organic search by 200% within 5 months by building website, keyword research, and collaborating with a copywriter to post 30+ blogs and articles for a mid-size business client.
ㅁ Built and managed over 30 WordPress Websites.

Website Coordinator  (2015 – 2023)

Served as Website Developer & Coordinator and provided web solutions for over 30 clients involved in real estate, restaurants, lawn care, institutions, consulting, law firms, etc. Offerings included Website Development, Website Maintenance, Search Engine Optimization, Google Analytics, Google Search Console, and an optimized Google My Business Profile.

ㅁ Helped increase organic search by 200% within 5 months by building website, keyword research, and collaborating with a copywriter to post 30+ blogs and articles for a mid-size business client.
ㅁ Used Yoast & All-in-One SEO plugins and collaborated with a small team to come up with meta descriptions, meta tags, and keywords for Search Engine Optimization
ㅁ Used Google Analytics to monitor and track impressions, clicks, and conversions
ㅁ Provided 100% client satisfaction and reduced Website development process by two steps after replacing Joomla (CMS) with WordPress to provide a better user friendly experience for customers and implemented page builder Elementor for better design versatility.
ㅁ Set up client appointments and updated the call log
ㅁ Answered inbound calls and made outbound calls to both regular and potential clients
ㅁ Answered and sent out emails to both regular and potential clients

ㅁ Built and managed over 30 WordPress Websites.
ㅁ Trained experience with HTML, CSS, JS, and WordPress.

Bows and Braids Salon

Small business that helps young boys and girls foster self-confidence by providing quality hair braiding services. Helped with gaining brand awareness by building a strong online presence by building a functional WordPress website and increasing reach through two different social media platforms.

Digital Marketing Specialist (2022 – 2023)

Served as a digital marketing specialist for small business by providing services such as web development, search engine optimization, social media marketing, paid social media, and email marketing.

ㅁ Raised impressions by 2,000 and helped collect over 28 positive google reviews within 4 months by building a website, performing keyword research, creating and optimizing Google My Business profile, and measuring metrics through Google analytics and Search Console.
ㅁ Created Gross revenue of $1655 within 2 months by using targeted ads on Facebook and Instagram using the buyer personas created though Market research survey.
ㅁ Gained brand awareness from 0 to over 100 followers through social media marketing by creating brand new social media accounts on Instagram and Facebook. Posted over 100 posts on a daily frequency and 20+ Reels on a weekly frequency.

ㅁ Analyzed web traffic metrics
ㅁ Drive clear revenue growth through paid social media strategies and tactics

My Cerifications