Resume
Career
Profile
Digital Marketer with 8 years experience in building and managing search engine optimized WordPress websites for over 30 small businesses within a marketing agency. Helped develop and execute content strategy from ideation to launch that raised brand awareness and made a 100% revenue increase for the service of a small business within 4 months.
Core competencies include: Search Engine Optimization, Content Creation, Zoho Platforms; CRM, Basic Foundations of the Sales Funnel, Project Management, Research, Basecamp, CSS & HTML, WordPress, Google Analytics, and Google Search Console. Canva, Video-Editing, Meta Business Suite. Certifications include Google issued Digital Marketing & Ecommerce; Hubspot Email Marketing; Udemy Ultimate Copywriting Course. Eager to shift careers from web development to content marketing at a prestigious company that will expand my learning and build upon my skills.
Career Highlights
Collaborated with team and reduced active website accounts by 21% within 30 days, demonstrating efficient project management and streamlined workflow.
Took a company from 0 customers to having 30 customers a month by developing a content marketing strategy that included building a website, optimizing traffic through Google Search, and social media marketing.
Helped increase organic search by 200% within 5 months by collaborating with a team of 4 to redesign website for a small business client to ensure a more attractive and user-friendly experience; creating SEO purposes to help drive traffic.
Increased brand awareness by reaching over 4,000 people within 2 days garnering 415 engagements by creating a content strategy for instagram which involved posting a video reel with a positive message at an optimal time.
After having a meeting with a client, I always send out an organized recap email outlining everything that we had discussed during the meeting to make sure we are on the same page. I have also helped create a spreadsheet that we could use as a call log to keep up with phone calls.
The very first thing I do in the morning, is check my emails and make a to do list of all the tasks I need to get done for the day. Reaching out to clients or team members are always first priority.
I have held many meetings both in-person or over a video platform with clients to discuss progress on their websites or to train them on how to use WordPress. After each meeting, I send out a recap email and an attached recording if the meeting was virtual.
I have experience collaborating with a small team of graphic designers and marketing experts to achieve our clients’ business goals. We often communicated via email or through a contact center platform called 8×8. I have experience handling multiple clients and projects in a fast paced environment.
I have overcame many website issues and obstacles. For example, after doing some research I found that a client’s page URLs were too long and worked towards making them shorter and keyword focused.
I have a growth mindset and am always looking to improve myself. We took on a client who needed help maintaining their Shopify store. With no prior knowledge, I took a Shopify course on Udemy so that I could learn more about how to utilize the platform to help the client achieve their business goals with the website. I am currently enrolled in a Google certificate program for Digital Marketing and Google Ads. I am subscribed to Search Engine Journal & Social Media Today.
My Experience
CI Web Group
Award-winning Digital Marketing Agency, focused on Home Services and Data-driven Digital Marketing
Web Project Manager (2023 – Current)
Serves as project manager that provides website strategy and oversees the success and completion of over 30 wordpress website accounts from start to finish.
ㅁ Saved time and resources by reducing active website accounts by 21% within 30 days through collaboration with the development, design, and web team, demonstrating efficient project management and streamlined workflow.
ㅁ Provided valuable feedback on deliverables, ensuring adherence to UX/UI best practices and manufacturer compliance requirements, contributing to successful website launches and client satisfaction.
Freedom Creative Solutions
Small Print/Ad Marketing Agency providing services to other small and/or midsize business owners. Served as WordPress Developer who helped the company grow website clientele from 18 to over 30 within four years.
Web & Digital Marketing Specialist (2023 – 2023)
Served as Web & Digital Marketing Specialist who helped the company grow website clientele from 18 to over 30 within four years.
ㅁ Website Maintenance, Search Engine Optimization, Google Analytics, Google Search Console, and an optimized Google My Business Profile.
ㅁ Developed content strategy according to search opportunity, keyword analysis, content offering, and audience intent as well as site evaluations, content auditing, and gap analysis
ㅁ Helped increase organic search by 200% within 5 months by building website, keyword research, and collaborating with a copywriter to post 30+ blogs and articles for a mid-size business client.
ㅁ Built and managed over 30 WordPress Websites.
Website Coordinator (2015 – 2023)
Served as Website Developer & Coordinator and provided web solutions for over 30 clients involved in real estate, restaurants, lawn care, institutions, consulting, law firms, etc. Offerings included Website Development, Website Maintenance, Search Engine Optimization, Google Analytics, Google Search Console, and an optimized Google My Business Profile.
ㅁ Helped increase organic search by 200% within 5 months by building website, keyword research, and collaborating with a copywriter to post 30+ blogs and articles for a mid-size business client.
ㅁ Used Yoast & All-in-One SEO plugins and collaborated with a small team to come up with meta descriptions, meta tags, and keywords for Search Engine Optimization
ㅁ Used Google Analytics to monitor and track impressions, clicks, and conversions
ㅁ Provided 100% client satisfaction and reduced Website development process by two steps after replacing Joomla (CMS) with WordPress to provide a better user friendly experience for customers and implemented page builder Elementor for better design versatility.
ㅁ Set up client appointments and updated the call log
ㅁ Answered inbound calls and made outbound calls to both regular and potential clients
ㅁ Answered and sent out emails to both regular and potential clients
ㅁ Built and managed over 30 WordPress Websites.
ㅁ Trained experience with HTML, CSS, JS, and WordPress.
Bows and Braids Salon
Small business that helps young boys and girls foster self-confidence by providing quality hair braiding services. Helped with gaining brand awareness by building a strong online presence by building a functional WordPress website and increasing reach through two different social media platforms.
Digital Marketing Specialist (2022 – 2023)
Served as a digital marketing specialist for small business by providing services such as web development, search engine optimization, social media marketing, paid social media, and email marketing.
ㅁ Raised impressions by 2,000 and helped collect over 28 positive google reviews within 4 months by building a website, performing keyword research, creating and optimizing Google My Business profile, and measuring metrics through Google analytics and Search Console.
ㅁ Created Gross revenue of $1655 within 2 months by using targeted ads on Facebook and Instagram using the buyer personas created though Market research survey.
ㅁ Gained brand awareness from 0 to over 100 followers through social media marketing by creating brand new social media accounts on Instagram and Facebook. Posted over 100 posts on a daily frequency and 20+ Reels on a weekly frequency.
ㅁ Analyzed web traffic metrics
ㅁ Drive clear revenue growth through paid social media strategies and tactics